Performance Media | Part of PIA Group



Christian Genkel becomes CCO at Performance Media

Hamburg, 14.05.2020 - Christian Genkel starts as Chief Commercial Officer at Performance Media on June 1. With a focus on strategy, product and organizational development, Genkel expands the management of the digital media agency.

The ongoing digitalization of all channels makes the media industry one of the most exciting and dynamic markets. With one hundred percent digital DNA, Performance Media has a growth potential like no other media agency in the German-speaking world. The agency focuses on innovative, data-driven and customized solutions for its clients.

Christian Genkel was most recently Global Business & Strategy Lead at PHD. In his previous positions as Chief Strategy Officer at Wavemaker and ZenitOptimedia, he played a key role in shaping the strategic customer consulting of agencies. Genkel's core expertise lies in the development of communication and product strategies. With a deep understanding from an agency internal perspective and a clear view of the challenges and objectives of global blue chips, Genkel can optimally serve the needs of clients.

"I am very pleased that we were able to win Christian Genkel for Performance Media and PIA Group. In addition to his strategic expertise, he brings with him a digital product focus that is rare in the industry. Together with Christian, we will rethink strategic brand management and make it activatable for our clients", says Hanno Stecken, CEO of Performance Media.

"The starting signal has been given: Brand and marketing communication are finally no longer to be understood as a detached vehicle, they themselves are brand and product. In essence, this is driven by digital requirements as well as digital possibilities, and obviously it is precisely here that fresh and new ideas from agencies and a new way of working together are needed to develop appropriate communication. This is exactly where PIA Group and Performance Media have come up with the right setup. I am pleased It's great to now be able to help shape this development," says Christian Genkel, CCO at Performance Media.

"Performance Media delivers effective digital media strategies and solutions with unique proprietary technology and channel agility. We are looking forward to having Christian Genkel on board, an internationally experienced and top-class strategy and product expert in our group, who will further develop Performance Media and our PIA media offering," says Christian Tiedemann, CEO of PIA Group.

About Performance Media

Performance Media is one of the largest independent digital media agencies in Germany with 230 digital experts in Hamburg, Düsseldorf, Berlin and Belgrade. Over 150 clients from various industries trust Performance Media in the areas of brand, consulting, creation, media technology, performance and search. The agency stands for digital specialisation, performance-oriented customer service, transparent conditions, strong data orientation, many years of industry expertise, independent partnerships and innovation. Performance Media is part of the PIA Group since 2014.

About PIA Group

PIA Group is the leading digital service provider in Germany and combines strategy, creativity and technology into Data Driven Marketing. With analytical and technological know-how the 1200 experts of the PIA Group support customers and partners in the digital transformation of their business models, contribute to new business and customer acquisition and optimize customer value and relationships. The group is united by the claim to sustainably improve the efficiency and effectiveness of all digital sales and marketing activities of customers (B2C & B2B).

Headquartered in Hamburg and with offices in Berlin, Munich, Stuttgart, Karlsruhe, Frankfurt/Main, Mainz, Herrenberg, Ludwigsburg, Düsseldorf, Belgrade, Bucharest, Tel Aviv, Seoul, Vancouver and San Francisco, the companies of the PIA Group serve renowned clients such as Allianz, BMW, Bosch, Deichmann, Deutsche Bahn, Deutsche Bank, KSB, Lufthansa, Metro, MediaMarkt, Miele,, Otto, Porsche, Puma, Spotify, Tchibo, Telekom, TUI, Unilever and Volkswagen.

Belong to the PIA Group:

7SQUARED | Appico | blueSummit | delasocial | DYMATRIX | econda | FeedDynamix | North Pole+ | Performance Media | Qverse | United Digital Group

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