PIA Group | Performance Media - 2020-01-09
Hamburg, 09.01.2020 - From Wavemaker to PIA Group: Hanno Stecken becomes CEO of the digital media agency Performance Media. He reports directly to Christian Tiedemann, CEO of the PIA Group. Performance Media delivers digital marketing solutions in the areas of marketing strategy & control, media technology, creation of web-optimized designs and advises clients with strategic, personal and technical expertise independently on the topic of digital marketing.
Hanno Stecken started his agency career in 2008 at the Wavemaker predecessor MEC. After a temporary employment at the Dentsu-Aegis subsidiary Carat, Stecken joined GroupM again in 2014 and oversaw the merger of the two GroupM subsidiaries MEC and Maxus to Wavemaker at the beginning of 2018. As COO, he subsequently managed the customer service teams with 280 employees located in Düsseldorf, Munich and Hamburg.
"The progressive digitalization of all channels makes the media industry one of the most exciting and dynamic markets. With one hundred percent digital DNA, Performance Media has a growth potential like no other media agency in the German-speaking world. We focus on innovative, data-driven and customized solutions for our clients. The collaboration with our sister companies from the entire PIA Group is immensely important, because in the digital space content and context contribute equally to success", says Hanno Stecken, CEO of Performance Media.
"In the face of fragmented and changing media usage in an always-on world, media agencies must develop new solutions that, among other things, effectively dovetail creative content and innovative technologies in a target group-oriented manner. Performance Media has the claim and the potential to be the leading digital media agency in Germany and we are pleased to have Hanno Stecken as another top-class expert in our group who will significantly advance this development", says Christian Tiedemann, CEO of the PIA Group.
About Performance Media
Performance Media is one of the largest independent digital media agencies in Germany with 275 digital experts in Hamburg, Düsseldorf, Berlin and Belgrade. Over 150 clients from various industries trust Performance Media in the areas of brand, consulting, creation, media technology, performance and search. The agency stands for digital specialization, performance-oriented customer service, transparent conditions, strong data orientation, many years of industry expertise, independent partnerships and innovation. Performance Media is part of the PIA Group since 2014.
About die PIA Group
The PIA Group is the leading digital service provider in Germany and combines strategy, creativity and technology into Data Driven Marketing. With analytical and technological know-how 1200 experts of the PIA Group support customers and partners in the digital transformation of their business models, contribute to new business and customer acquisition and optimize customer value and relationships. The group is united by the claim to sustainably improve the efficiency and effectiveness of all digital sales and marketing activities of customers (B2C & B2B).
Headquartered in Hamburg and with offices in Berlin, Munich, Stuttgart, Karlsruhe, Frankfurt/Main, Mainz, Herrenberg, Ludwigsburg, Düsseldorf, Belgrade, Bucharest, Tel Aviv, Seoul, Vancouver and San Francisco, the companies of the PIA Group serve renowned clients such as Allianz, BMW, Bosch, Deichmann, Deutsche Bahn, Deutsche Bank, KSB, Lufthansa, Metro, MediaMarkt, Miele, Mobile.de, Otto, Porsche, Puma, Spotify, Tchibo, Telekom, TUI, Unilever and Volkswagen.
Belong to the PIA Group:
7SQUARED | Appico | blueSummit | delasocial | DYMATRIX | econda |
FeedDynamix | Performance Media | Qverse | United Digital Group
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