Hamburg – Digital marketing meets excellent creation: PIA Group buys the boutique agency Nordpol+. With this acquisition, Christian Tiedemann adds a creative spearhead to the group's range of services: Since its foundation in 1998, Nordpol+ has stood for outstanding, globally awarded and cross-channel communication, moving image and design services that stay in your head. This includes work for brands such as Dacia, Renault, Under Armour, Ikea and FC St. Pauli.
PIA Group takes over Nordpol+ and its approximately 40 employees to 100 percent. The brand will continue to be managed by the two previous co-owners and managing directors Lars Rühmann and Manfred Schüller under the name Nordpol+ and with the creative DNA cultivated over the years with the claim "quality not quantity". The five-member management team around Sebastian Radack, Tim Schierwater, Niklas Franke, Ingo Fritz and Michael Becker will also remain. Rühmann and Schüller will report as managing directors directly to PIA Group CEO Christian Tiedemann.
PIA Group supports companies in the digital transformation of business models with analytical and technological know-how, contributes to new business and customer acquisition and optimizes customer value and relationships. The group solves the challenges of digital marketing with best-of-breed offerings and offers customized solutions in the areas of content, media and data. Creativity is the key to effective (digital) marketing and successful brand building and retention. PIA Group's mission is to improve the efficiency and effectiveness of all digital sales and marketing activities of its clients (B2C & B2B) in a sustainable way.
"We are very pleased to enrich PIA Group with Nordpol+ with top creation. Successful branding is based on interaction. Customers do not think in channels, but in needs. In the mobile world, attention and interaction is created through creative and relevant content - preferably moving images. Nordpol+ invents outstanding, interdisciplinary and cross-media creations that move people's heads and hearts and thus trigger customer interaction," says Christian Tiedemann, CEO of the PIA Group.
"With our creative power we are significantly expanding the service spectrum of the PIA Group. We are not maintainers but are considered to be attackers of existing structures and ideas. In this way we have developed outstanding projects over the years that the market is talking about. The cooperation with our sister companies in the PIA Group will provide the entire group with significantly more business opportunities", says Manfred Schüller, Managing Director of Nordpol+.
"The central importance of brands is coming back to consciousness: This includes a clear story and unusual creation that attracts attention and creates emotional identification. Today, it's all about the intelligent interaction between data, media and content. We have the creative power and brand expertise. PIA Group is the leading specialist in Data Driven Marketing. The combination is the answer", says Lars Rühmann, managing director at Nordpol+.
The parties have agreed not to disclose the purchase price.
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About Nordpol+ - The boutique agency in Germany
Since its foundation in 1998, Nordpol+ has worked in an interdisciplinary manner. The agency stands for unrestricted exchange between online, classical music, PR, film and architecture. After four consecutive years as the most successful German agency in Cannes and as one of the agencies with the best per capita performance worldwide, Nordpol+ was the first German agency to leave the award circus in 2009.
Instead, Nordpol+ focuses on laboratory work for truly innovative projects that are not feasible within the tight seasonal time frame of the award cycle. Clients include Medion, LIQUI MOLY HBL, Lufthansa Technik, Under Armour and VfL Wolfsburg. Nordpol+ is part of the PIA Group since 2020.
About PIA Group
PIA Group is the leading digital service provider in Germany and combines strategy, creativity and technology into Data Driven Marketing. With analytical and technological know-how, PIA Group's 1200 experts support customers and partners in the digital transformation of their business models, contribute to new business and customer acquisition and optimize customer value and relationships. The group is united by the claim to sustainably improve the efficiency and effectiveness of all digital sales and marketing activities of customers (B2C & B2B).
Headquartered in Hamburg and with offices in Berlin, Munich, Stuttgart, Karlsruhe, Frankfurt/Main, Mainz, Herrenberg, Ludwigsburg, Düsseldorf, Belgrade, Bucharest, Tel Aviv, Seoul, Vancouver and San Francisco, the companies of the PIA Group with more than 1,200 experts serve renowned clients such as Allianz, BMW, Bosch, Deichmann, Deutsche Bahn, Deutsche Bank, KSB, Lufthansa, MediaMarkt, Metro, Miele, Mobile.de, Otto, Porsche, Spotify, Tchibo, Telekom, TUI, Unilever and Volkswagen.
Part of PIA Group:
7SQUARED | Appico | blueSummit | delasocial | DYMATRIX | econda | FeedDynamix |
Nordpol+ | Performance Media | United Digital Group | Qverse
More Information: www.pia.me