Digitalization has radically changed the purchase decision-making and branding processes. There is now more interaction between companies and customers – through more channels and more devices than ever before. Target groups are becoming increasingly indistinct, fragmented and difficult to reach. Within the company, the dividing lines between marketing, sales and IT are becoming more and more blurred.
Successful marketing and sales strategies must therefore follow their target groups along the individual purchase decision-making process - from awareness to re-activation, from customer acquisition to customer retention. Our mission at the PIA Group is to support companies in this as enablers of their digitalization.
With nine specialized companies, we are one of the leading German end-to-end business partners for Data Driven Marketing - from strategy to operations, media to creation and CRM, and the implementation of technology to its use.
Digitalization and technology push the traditional boundaries between marketing and sales from customer acquisition to customer loyalty. It is now crucial to speak to the customer along their entire journey – from initial acquisition as a new customer to long-term loyalty as a regular customer – with relevant and personalized communication and offers. This can be managed by Data Driven Marketing and CRM technologies and analytics.
Today, companies tend to divide customer acquisition and long-term customer loyalty into two entirely separate structures with unrelated processes and different marketing and sales tools. This means significant efficiency potentials in marketing and sales remain untapped. In addition to this, loyal customers can react angrily and even decide to leave if they are approached with typical new customer offers through digital channels as any other anonymous prospect, especially after consciously disclosing their data. Successful companies lead individual customers along the entire customer journey with personalized communication from a single source based on Data Driven Marketing approaches and technologies.
This raises sales potential significantly. Customer satisfaction and loyalty increase.
By bringing together top-class specialists from online marketing and CRM, PIA is your ideal partner for integrated customer acquisition and also retention – and all this from under one roof.
Digitisation and technology open the traditional boundaries between marketing and distribution. From customer acquisition and customer loyalty.The aim is to address the customer from the initial acquisition as a new customer to the sustainable retention as a regular customer along the entire customer journey with relevant, personalized communication and offers. Controlled from a single source with data driven marketing and CRM technologies and analytics.Today's business practice is that customer acquisition and sustainable customer loyalty take place separately. In separate structures, with other processes, different marketing and sales tools - and not networked.Considerable efficiency potentials in marketing and sales remain untapped. At the same time, loyal regular customers react angrily and with willingness to change if - even after deliberately divulging their data - they are addressed in digital channels as anonymous prospects with standard new customer offers.Successful companies manage individual customers with individualized and personalized communication along the entire customer journey from a single source. On the basis of data driven marketing approaches and technologies.This increases considerable sales potential. Customer satisfaction and loyalty increase.By bundling top-class specialists from online marketing and CRM, PIA is the ideal partner for integrated customer acquisition and retention from a single source.
You have a specific project in mind and would like to work together with us? We’d be happy to hear from you!